In April 2015, the Downtown Victoria Business Association (DVBA) presented a vision to Victoria City Council, which focused on the two-kilometer stretch of Douglas Street from Hillside Street to Belleville Street. This 20-year plan was led by the DVBA, in collaboration with the City of Victoria and BC Transit.

In collaboration with Atomique Productions, I was asked to redesign the original stART on Douglas logo, create a background pattern, and provide sample social media profile images.

The final product was a play button with a puzzle piece cut-out (the larger, over-arching design element) that could also be rotated to be an A for Art, or a V for Victoria. I also used the icon to create a pattern that when used correctly, had the appearance of tire tracks…a perfect pattern for a Douglas Street installation!